The success of the web, the success of this impossibly huge network of information is because of the open, universally accessible, cross-platform, cross-device nature of web content. Cross-platform user interface sucks. It’s a nightmare of inconsistency and wrong, momentarily obsoleted assumptions. But cross-platform content? Well that is content. It’s articles and poems and pictures and movies and music, everywhere! How brilliant is that! Calling for browsers to make massive proprietary advances (even with the caveat of standardising later), suggesting that users should tolerate swapping between browsers, or even devices, to access particular content because you’ve obscured it behind a bespoke API is an absurd throwback to days we’ve left long behind; a proposition that would result in information and culture being locked away. Nothing is worth that, especially not ‘web applications’.
Ben Ward, “Understand the Web”>